UK-based Pai Skincare closed a £14 million Series C investment to fund future growth of the brand, led by France-based Famille C Participations, a private investment firm of the Courtin family who own the Clarins brand. The company previously invested in Pai in 2021 and now becomes majority shareholder
WHO: Sarah Brown founded Pai Skincare in 2007 as a solution to her own skin condition and with a mission to empower women to take back control of their sensitive skin. The brand has full control of its formulas and is certified organic, with 98 percent of ingredients coming from natural origins. It is also vegan and cruelty-free, with a commitment to transparency and sustainability.
Famille C Venture, the private investment firm of the Courtin-Clarins family, is the founder of the luxury cosmetics company Groupe Clarins. The firm was founded in 2017 by Christian Courtin-Clarins, the son of Clarins founder Jacques Courtin-Clarins, and his brother Olivier Courtin-Clarins. The group makes minority investments in small- to medium-sized European companies active in sectors such as beauty, wellness, and sustainable development providing financial resources and strategic guidance.
WHY: The new capital will help accelerate the brand's growth. Since the last investment, Famille C has supported the brands with expertise in retail strategy with Sephora.
IN THEIR OWN WORDS: “Famille C Participations has ambitions to become a world leader in responsible skincare, following investments and acquisitions made in this space in recent years. Famille C Participations is also relatively unique: it combines the advantages of an operating group with those of an investment fund with strong financial and strategic capabilities," said Prisca Courtin, Chief Executive Officer of Famille C Participations. "We support entrepreneurs who innovate and make a positive contribution to the industry. I have huge respect for what Sarah and Ed have built so far. We are committed to grow Pai and help it to reach its full potential, thanks to the quality of the products and formulas, and their high standards.”
“Everyone told us it was commercial insanity to continue to formulate and manufacture our products in-house when it could be outsourced to the 'experts.' Our belief is if you want your products to deliver a superior quality and performance, and guarantee end to end sustainability, you can't outsource their creation. Process is everything.” said Pai Skincare founder Sarah Brown.
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